Case Study · 2026
Wholesale Food & Drink · Dublin
KC Norton Foods.
A complete website rebuild for one of Dublin's longest-running wholesale food suppliers, specialising in Italian food and drink since 1987.
95+
Performance Score
750+
Products Synced
100
SEO Best Practices
<1s
Load Time
01 Problem
What wasn't working.
The old site was dated and hard to maintain. Trade customers could not browse 750+ products easily, product updates meant calling a web designer, and the trade account process relied on downloading and re-uploading PDFs.
Product changes required a web designer for every add, edit, or removal
Trade account applications used a PDF download and re-upload flow
No global search across products and categories
Slow on mobile with weak SEO foundations
02 Solution
What we built.
A modern, fast site with live product data, a proper catalogue, and clear paths from browsing to trade account enquiry.
Automatic product sync
Custom integration with the Unify ordering API. Products sync automatically from their existing system. No more asking a web designer to add, remove, or edit products.
Built-in trade account form
Replaced the old PDF download and re-upload process with a multi-step application form on the website. Trade customers apply directly online.
Global product search
Search across all 750+ products and categories from any page. Customers find what they need in seconds instead of clicking through menus.
Fast, SEO-ready build
95+ performance score, structured data, automated sitemap, and mobile-first design. Built to rank and convert from day one.
03 Technical
Under the hood.
Unify API adapter syncs 750+ products automatically, no manual updates needed
Global search with typeahead across products, categories, and brands
Multi-step trade account form with secure submission and PDF generation
Automated sitemap and JSON-LD schema for every product and category page
Security headers, GDPR cookie consent, and rate-limited form handling